
Applied research, inclusion, innovation for the future
A selection of projects in collaboration with the Design for All Italia association, involving stakeholders, users, universities, and design studios.
Conducted according to an evidence-based approach, integrating co-design, needs analysis, and validation, with the aim of defining scalable solutions in the fields of design, retail, technology, and communication.
We have contributed to the development of interactive spaces, products and systems aimed at improving usability and user experience in complex contexts, with a particular focus on inclusive design (Design for All) as a tool for innovation.
This page is constantly updated and will progressively feature new significant case studies, representative of a structured and transferable working method.
BTicino
Linea 5000
Partner: Consorzio Futuro in Ricerca, Design for All Italia
Field: Entry devices and systems
Research and analysis for a new external intercom unit, designed to ensure physical, cognitive and multisensory accessibility in residential and collective contexts.
The work integrated user research, usage observation, prototype testing, iterative co-design and concept development, involving users with different profiles (elderly people, children, people with motor and sensory disabilities).
The UX and UI analysis is characterised by simplified ergonomics, adaptive feedback and diversified access, becoming a benchmark for the application of Design for All principles in intelligent access systems.

Needs analysis and direct feedback collection
Mapping of needs through co-design workshops, observation and usability testing with elderly people, children, and users with motor and sensory disabilities.
Observation of interaction with functional prototypes
Study of usage behaviour in a real environment to identify barriers, errors and operational criticalities.
Development and validation of multisensory interfaces
Definition of possible accessible solutions and structured guidelines for the implementation of an inclusive system, suitable for a variety of users.
Ergonomic optimisation and cognitive simplification
Analysis of an interface capable of reducing cognitive load and reducing the possibility of barriers, while taking into account error tolerance.
Drafting of the final technical report
Summary of results, design recommendations as a guide for the evolutionary development of the product.
The guidelines developed in the co-design process contributed to the definition of the new BTicino Linea 5000 intercom, now internationally recognised by the iF Design Award. A model that today represents a benchmark for the integration of Design for All in intelligent entry systems.

Esselunga Lab
Inclusive and multisensory retail
Partner: Studio Total Tool, Design for All Italia
Ambito: Accessibilità nei contesti retail & food
Esselunga Lab is an experimental environment located within MIND – Milano Innovation District, designed to test new solutions in retail through the integration of advanced technologies, automated payment systems, sustainable furnishings and accessible spaces. Our contribution involved the qualitative and quantitative analysis of the user experience, with the direct involvement of real users (including those with disabilities) and stakeholders, aimed at drafting a technical report to support the inclusive design of the space.
Understanding innovation, designing inclusion
Co-design and usage analysis to make emerging technologies understandable, accessible and comfortable
Mapping critical issues in new technological environments
Study of interaction methods within the retail space: digital access and payment systems, physical and informational orientation, independent use of dining areas.
Co-design workshop with users and stakeholders
Active involvement of people with different profiles (age, ability, digital familiarity) to gather needs, perceived critical issues and strategies to facilitate the experience.
Analysis of cognitive and sensory comfort
Assessment of communicative clarity, readability of totems, comprehensibility of operational flows and interfaces, in order to minimise innovation stress.
Identification of invisible barriers and opportunities for improvement
Emergence of elements of potential exclusion linked to the use of advanced technologies (e.g. computer vision, self-checkout, cobots), and proposal of inclusive, adaptive and scalable solutions.
Drafting of technical report with meta-design solutions
Summary of evidence gathered, with meta-design solutions for the progressive implementation of accessible systems and furnishings, consistent with the format’s innovation and sustainability objectives.




